Why Monsters Are Not Real and more... Coming Soon!
Kids’ picture books that turn jitters, monsters, and big waves into tiny victories.
Brave Like Oz
A heartfelt story about first-day-of-school jitters, the power of small steps, and the quiet kind of bravery that lives in every kid (and parent).
Why Monsters Are Not Real
A funny, comforting story about bedtime fears, screen time, wild imaginations, and the ordinary truth hiding behind those so-called “monsters.”
Elle the Little Lifeguard
A sunny, laugh-out-loud beach adventure about staying safe in the surf, listening to your grown-ups, and finding confidence in the waves—one whistle blow at a time.
Inspired by real moments from Rob's family in Bateau Bay, our books mix warmth, humour, and dad-life to remind us all: courage isn’t loud — it’s just getting up and giving it a go.
✨ Launching soon under the Dad Point of Hue imprint — follow along for sneak peeks and giveaways – available through Amazon, local bookstores, and right here.
Join the Launch List!
Be the first to know when they hit the shelves.
What's "Dad Point of Hue"?
People sometimes ask me, “What’s Dad Point of Hue?”
It started as a simple idea — a play on “point of view” — but for me, it’s becoming something bigger. It’s a passion-project and how I see the world as both a designer and a dad. A life lived in full colour — the bright, the messy, the in-between.
As a designer, I’ve spent years thinking about layout, balance, and getting the colours just right. But fatherhood? That’s a whole different kind of palette. Some days are vivid and full of energy; others are muted, smudged, or covered in cereal and paint fingerprints.
Dad Point of Hue is where those worlds meet.
It’s about creating stories, pictures, and moments that remind kids (and parents) that life isn’t about being perfect — it’s about being present.
It’s about seeing the beauty in small things: a half-finished drawing on the fridge, the sound of kids laughing in the background while you’re trying to meet a deadline, the bedtime story that turns into a giggle fit.
Through my books, illustrations, and projects, I want to celebrate that colourful chaos — to mix design with dad life in a way that feels real, a little funny, and sometimes even brave.
It’s my reminder to keep looking for colour — even when life feels black and white.
Dad Point of Hue blog
A designer-dad’s survival guide to life with three kids under six — told through the lens of print deadlines, pantone swatches, and parenting chaos. Where graphic design meets dad life, and the print registration is always blown out.
Click here >> for Dad Point of Hue blog
Click here >> for Retro Dad
Click here >> for The Hernia Diaries
Is a blog dedicated to sharing the unique experiences and challenges of fatherhood from a designer's perspective.
Through humor, creativity, and personal anecdotes, we aim to connect with fellow parents and offer a refreshing take on parenting, design, print and running a small business.
Subscribe for more chaos (the good kind).
Or email: rob.allen@brandem.com.au or rob@conservationprinting.com